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Building brands
Through strategic creativity
CREATIVE STRATEGIST WITH A PASSION FOR STORYTELLING AND A KNACK FOR TRANSLATING BUSINESS GOALS INTO COMPELLING BRAND
A entrepreneurial leader with a passion for building impactful brand campaigns.At the heart of my work is one belief: creativity should feel like play. I draw deeply from experimentation—curiosity and a knack for storytelling—and I embed those principles into how I build, lead, and grow brands. My experience spans across Digital marketing, strategic communications driven by an empahsis on community building and measurable results
Creative Leadership | brand marketing
Roshni Srinivasan : Creative leadership and growth
Creative Director | Brand Consultant for D2C working at the intersection of bold ideas with a knack for translating business goals into compelling Brand. I leverage on my Neuromarketing expertise to build customer retention and build Brands long term value (RQ - relationship quality).
Selected Projects
Largely acclaimed for working with Commercial, branding, media, unstructured creative design as well as UI design. Some posters for film and fashion under specific brand guidelines and company briefs.
Old Mill Brewery launch campaign director
Nazr Pepper spray creative director of design
Varalife UGC campaign director
Atithi Secrets of the South Film - director of design
Content | journalism | copywriting for Mann publication - Brooklyn Raves
Misho Design Creative direction campaign
BUBZ creative campaign director
Yukiko X mixlabs set teaser 2025
Tower 21 ad campaign Ai director
Creative direction and campaign manager across 50+ brands.
My Role is to ensure The brand campaign hits on all brand and strategy touchpoints through human storytelling, a narrative architecture, powerful communication and quality execution.
Campaign Manger
Ali Express US for their Singles Day promotion last year. Featuring artist Swae Lee as the host, our team provided the concept, timeline, and production support to expedite this project and highlight several of the brand's core products.
Campaign manager
Wolf & Shepherd was ready to launch their latest expansion into women's styles, and turned to us to execute on an epic vision in collaboration with Rob Gronkowski, Erin Andrews, Devin Gardner, and Andraya Carter.
Art Director
Love your tomorrow, we'll handle the rest campaign for casper.
Objective: was to Target young adults 20+ who are moving to the big city for work and deal with the daily stressors of life.
Production Manager
Proven's founders talk about the hidden formula behind there skincare solutions and the science behind the product. Take the Proven® Skin Quiz to Receive a Customized Skincare Set Formulated For You. Scientifically Formulated Products Based on Your Environment, Diet, Age, and 45+ Factors.
Production | Managment
Production lead
Production lead
Production lead
Art director
Everything on the Creative econonmy ₹
Leadership for brands & talent under MOMM CREATIVE STUDIO
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deets :)
AI creative direction
Actually producing final or near-final assets — images, video, music, copy — using generative tools, directed by prompts, style references, and iterative refinement.
"The consumer is not a moron; she is your wife.”
I talk about Building Brands, Neuroscience behind advertising and creativity with insights on industry coroptions and neuro-scientific discoveries. It's the system that makes your brand intentional, your content effortless, and your social media profitable.
© 2021 by Roshni Srinivasan. Proudly created by OMG.