An AI startup with a powerful product — raw human data at scale — but no brand identity,
no market narrative, and no visual language. Launching into a category where trust and
institutional authority matter enormously.
Directed the strategic rollout of the Humyn Labs website and social media presence, ensuring a seamless transition from conceptual IP to a live digital brand.
Brand lead:
Served as the foundational Brand Lead for Humyn Labs, an AI frontier lab focused on raw human data. This included:
Developing the comprehensive Brand Identity and visual language from the ground up.
Translated abstract ideas into actionable briefs for creative developers, ensuring the final output meets the highest standards of visual innovation.
Directed the strategic rollout of the Humyn Labs website and social media presence, ensuring a seamless transition from conceptual IP to a live digital brand.
Introducing Humyn Labs. Where human intelligence is not just a step, it’s the filter. - launch campaign video
built the entire visual identity, brand language, and positioning from scratch. Developed the partnership logo stack with OpenAI. Directed website launch as the transition from concept IP to live digital brand.
Acted as cross-functional lead between developers, copywriters, and stakeholders. Translated abstract AI concepts into a visual and strategic identity that founders could present to enterprise clients and investors.