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BRAND IDENTITY AND CREATIVE DIRECTION

'I break all the rules to make something better' -
I’m a creative leader in advertising and media, working at the intersection of bold ideas, cultural impact, and seamless collaboration between artists and corporations.

At the heart of my work is one belief: creativity should feel like play. I draw deeply from childhood experimentation—curiosity, trial and error, unfiltered imagination—and I embed those principles into how I build, lead, and grow brands.

As the founder of a creative studio, my mission is also deeply personal. I feel a spiritual connection with children and believe in nurturing their innate creativity. I’m passionate about building systems of creative education that help kids sharpen their talents, understand the power of storytelling, and learn how to monetize and scale their creativity in the real world.

Outside of work, you’ll find me exploring Vedic philosophy, reading about neuroscience, and writing reflections on creativity, spirituality, and the potential of India’s next generation.

This is more than work—it’s my life’s calling.

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